1+ hour, 17+ min ago  (1582+ words) Artificial intelligence is often hailed as the solution to advertising's most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? The Interactive Advertising Bureau (IAB) is stepping in with a new initiative,…...

4+ day, 3+ hour ago  (1702+ words) LAS VEGAS " Acxiom is framing gaming as a serious commerce channel rather than a novelty ad placement. Elizabeth Donovan, global head of commerce and retail media networks, said success depends on relevance, restraint and respect for gamers. Speaking with Beet....

5+ day, 4+ hour ago  (1676+ words) LAS VEGAS " VideoElephant positions itself as a connective layer across the video ecosystem, linking media owners, publishers and advertisers through a vast content library and distribution network. Brian Cullinane, chief commercial officer of VideoElephant, said the company manages roughly 5 million…...

1+ week, 5+ day ago  (1448+ words) LAS VEGAS " Amazon's nearly total reach " 90% of U.S. customers across authenticated devices " means that advertisers can tell personalized stories that follow consumers throughout their day, from users' Ring doorbell deliveries to bedtime Alexa smart speaker podcasts. Planning from devices rather than…...

1+ week, 6+ day ago  (1566+ words) LAS VEGAS " As viewers gain more control over what they watch and when they watch it, Horizon Media is reshaping how it plans for connected TV. Speaking with Beet.TV at CES 2026, strategic investment lead Samantha Rose said CTV can…...

2+ week, 3+ day ago  (1606+ words) LAS VEGAS " Artificial intelligence can reshape advertising from disruptive interruption to emotional complement by matching ad tone to surrounding content, preventing jarring transitions that produce negative attention as opposed to the good kind. This approach benefits brands through content identification,…...

2+ week, 5+ day ago  (1655+ words) The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, a unit of Comcast. Speaking with Beet....

2+ week, 5+ day ago  (1457+ words) LAS VEGAS " Gaming purchases differ from typical consumer electronics transactions because they're driven by passion and escape rather than necessity, creating emotional connections that retailers can leverage for brand partnerships. Best Buy sits at the center of gaming across casual…...

4+ week, 2+ day ago  (1613+ words) LAS VEGAS "Sir Martin Sorrell, executive chairman of S4 Capital, has a blunt assessment of advertising's future. Speaking with Beet.TV contributor David Kaplan at CES 2026, Sorrell said agentic AI "fundamentally challenges the model." Sorrell argued that agentic systems threaten the…...

1+ mon, 1+ day ago  (1702+ words) LAS VEGAS " At CES 2026, Comcast's NBCUniversal rolled out an idea that sounds futuristic but solves an old headache: buying live sports ads without losing your sanity. Ryan McConville, chief product officer and EVP of ad products at NBCUniversal, said the…...