News
Designing for engagement: 5 reasons why UX matters more than features in media apps
1+ hour, 16+ min ago (514+ words) New Delhi: With all the advancements in the white-hot technology field -- including the development of innovative applications -- the race to create the next blockbuster media apps has intensified. Many organizations are investing their time, effort, and money in building applications…...
Talent Tracker of the week: Leadership moves across media, marketing and fintech
17+ hour, 17+ min ago (906+ words) bestmediainfo. com Talent Tracker of the week: Leadership moves across media, marketing and fintech Best Media Info. com tracks last week's major leadership appointments, promotions, and exits impacting the world of advertising, marketing, and media New Delhi: Companies across media,…...
Dhurandhar sequel OTT rights split between Jio Hotstar and Netflix?
23+ hour, 34+ min ago (354+ words) New Delhi: Dhurandhar: The Revenge is set for a split digital play, with Jio Hotstar reported to have the India streaming rights and Netflix listing the film overseas. Netflix has listed Dhurandhar: The Revenge (Raw & Undekha) for overseas viewers. The…...
Regional print ad growth shifts from FMCG to real estate, jewellery and healthcare, says DB Corp
1+ day, 16+ hour ago (495+ words) New Delhi: Categories such as real estate, jewellery and healthcare have emerged as strong growth drivers for regional print media, with some sectors growing two folds, according to Dainik Bhaskar." Even as FMCG spending remains flat and publishers continue to…...
Indian media firms turn to CCI as Google, Meta dominate digital ad ecosystem
1+ day, 16+ hour ago (417+ words) New Delhi: Indian publishers are intensifying their push against global technology platforms such as Google and Meta over digital advertising revenues, with media companies now formally approaching the Competition Commission of India. The development comes at a time when traditional…...
How MIB will exclude landing pages from final TRPs
6+ mon, 5+ day ago (482+ words) Best Media Info. com has learnt that before releasing the draft amendments, the Ministry reached out to several advertisers to discuss both the landing page directive and cross-holding regulations...
You Tube brings Google Pay checkout to CTV ads, expands AI tools for advertisers
2+ day, 8+ min ago (410+ words) New Delhi: You Tube has announced a new set of advertising products across connected TV, AI-led sponsorships, affiliate partnerships and video creation, as it looks to help brands move'viewers from discovery to purchase on the platform. The announcements were made…...
Meta brings "Incognito Chat" to Whats App and Meta AI with private conversations feature
2+ day, 16+ min ago (80+ words) The feature uses Meta's Private Processing technology to create temporary AI chats that are not stored or accessible to the company, with wider rollout planned over the coming months...
Wondrlab invests $100 million in Bridgesoul partnership to build AI-powered GCCs
2+ day, 22+ hour ago (231+ words) New Delhi: Wondrlab has announced an investment in Bridgesoul and the launch of a joint venture, Wondr Bridge, focused on developing and operating AI-powered Nano and Micro Global Capability Centres (GCCs) for global enterprises. Bridgesoul is a technology and investment-focused…...
AI labels won't protect misleading ads, says ASCI new guidelines
3+ day, 21+ hour ago (645+ words) New Delhi: As brands race to integrate artificial intelligence into advertising, the Advertising Standards Council of India (ASCI) has released guidelines aimed at ensuring synthetically generated content does not mislead consumers. The framework attempts to draw a line between creative…...