8+ hour, 47+ min ago  (672+ words) As consumers increasingly seek healthier lifestyles, the flavored sparkling water category has been on the rise over the last few years." The category is dominated by giants PepsiCo and Coca Cola, so Kathy Maurella, chief marketing officer of challenger brand…...

1+ week, 7+ hour ago  (482+ words) What began as a logistical challenge quickly unlocked a new level of curiosity, innovation and expansion. It pushed us to ask a question that every CMO should be asking about their own brand experiences: If you didn't have a box…...

3+ week, 6+ day ago  (385+ words) Target & Kroger among test advertisers on ChatGPT'Brand Innovators - Albertsons and Target are among retailers that have joined OpenAI's Ad Pilot Program " an early test program that explores new ad formats in the AI engine. - ChatGPT joins Microsoft's Co-Pilot and Perplexity…...

1+ mon, 1+ week ago  (1304+ words) Pre-Game (Post National Anthem) Ghostface returns to tortue Sidney once again. Adrian Brody threatens a man's dog. Sofia Vergara has trouble with shoes that have laces. DraftKings " Let's Bet Disclosure Day " Spielberg Steven Spielberg brings us yet another movie (his…...

1+ mon, 1+ week ago  (201+ words) Squarespace has a history of working with film directors and actors in the zeitgeist for its game day cinematic ads. The brand has featured Barry Keoghan, Adam Driver, Winona Rider and has worked with Martin Scorsese, Spike Jonze and Aoife…...

2+ mon, 1+ week ago  (902+ words) Artificial intelligence is now an established part of marketing operations, but the technology is reaching a "Jerry Maguire moment" when it will have to "show me the money," say brand leaders." Eric Schwartz, chief marketing officer of Clorox Co. Schwartz…...

2+ mon, 1+ week ago  (535+ words) The next step in artificial intelligence will involve "hybrid AI" that orchestrates models and agents across devices to improve the user experience, connecting multiple devices to create a personalized AI experience, according to the leadership of the computer manufacturer Lenovo....

2+ mon, 1+ week ago  (643+ words) Artificial intelligence is being revolutionized by agentic systems that are making the technology more pervasive and altering the way that enterprises interact with other enterprises and with users. The next revolution will make AI more available both in computing and…...

2+ mon, 1+ week ago  (1031+ words) AI was the central focus of the opening keynote at CES on Monday as Dr. Lisa Su, Chair and CEO of Advanced Micro Devices (AMD), took the stage to unveil her company's latest chips. "You ain't seen nothing yet," said…...

2+ mon, 1+ week ago  (201+ words) The tech industry has already kicked off 2026 at CES and as tech marketers look to the year ahead many people are talking about AI." "In 2026, marketers will double down on responsible AI deployment at scale," says Emily Ketchen, chief marketing…...