News
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
1+ hour, 48+ min ago (408+ words) Having grabbed gold at the USPAs, Upsellit's Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory." Last year was a big one for Upsellit. The technology provider scooped three awards at the US Partnership Awards (USPAs) " including gold…...
Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers
1+ week, 2+ day ago (387+ words) Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward? Agentic commerce has landed in Google, as of last month, with the rollout of new agentic AI tools to third-party e-commerce platforms. With…...
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
2+ week, 1+ day ago (316+ words) Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026. As Tradedoubler continues to push into new markets, the US has emerged as a key focus." After launching its first…...
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
2+ week, 2+ day ago (169+ words) A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels. Just 11.3% of commerce advertising businesses consider themselves "very well prepared" for the…...
How ASICS Tripled Content Investments Through Smarter Media Measurement
3+ week, 2+ day ago (60+ words) How ASICS Tripled Content Investments Through Smarter Media Measurement'Hello Partner Francesca Verde, Performance Marketing Manager at ASICS EMEA, reveals how smarter media measurement helped unlock a shift in content investment. Enjoy a FREE trial. 14 days on us, cancel anytime. With…...
Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years
3+ week, 2+ day ago (70+ words) Clicks, Conversion & Chaos. Career Highlights and Lessons From the Past 15 Years'Hello Partner Join Gill Makepeace from NatWest as she gives a fast-paced trip through her 15 year long journey in the ever-evolving world of Affiliate marketing. Enjoy a FREE trial. 14 days…...
Affiliate Fraud Will Persist Until the Incentives Change
3+ week, 2+ day ago (347+ words) Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity. I saw a post recently, implying that maybe advertisers are to blame for affiliate fraud, as they approve affiliates. It stuck with me - not in…...
SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad
4+ week, 1+ day ago (142+ words) A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad. There's nothing like a bit of reactionary brand marketing to get in the internet's good books. And when a creator gets 100 million views…...
The Evolution of Creator Commerce
4+ week, 2+ day ago (51+ words) The Evolution of Creator Commerce'Hello Partner The lines between influencer, affiliate, and publisher are blurring, and a new model is emerging. Enjoy a FREE trial. 14 days on us, cancel anytime. With our news, insights and events - Hello Partner helps brands,…...
Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising
4+ week, 2+ day ago (60+ words) Programmatic Power Plays- Noise-Cutting Tactics for High ROI Digital Advertising'Hello Partner The programmatic landscape is noisier than ever, with brands battling for visibility across countless channels, formats, and audiences. Enjoy a FREE trial. 14 days on us, cancel anytime. With our…...