5+ hour, 20+ min ago  (191+ words) The chrome-blue Svedphone includes only two features " the ability to call and text " and can be purchased for $5 during limited online drops. "Summer is when people want to be present, with friends, with music, with the moment," said David Binder,…...

5+ hour, 30+ min ago  (357+ words) The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft's sizable global media business. Publicis has made AI a key piece of its growth narrative, and executives recently stated they want the…...

8+ hour, 52+ min ago  (648+ words) Questions remain around whether or not LLM ads can be evaluated with the same rigor as the rest of advertisers'media plans, writes App Flyers Brian Quinn. The following is a guest piece written by Apps Flyer President and General Manager…...

2+ day, 54+ min ago  (200+ words) Unleash Legendary" leverages the look and feel of anime to show off the brand's teriyaki line and appeal to a new generation of home cooks. Amid rising costs and high rates of unemployment, Gen Z consumers are also eating out…...

6+ day, 6+ hour ago  (492+ words) From Instagram advertising to Papa John's marketing investment, here are some important numbers marketers may have missed. Go Figure is a monthly column by Marketing Dive staff which examines recent data points from across the marketing and advertising industry that…...

6+ day, 7+ hour ago  (467+ words) The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports. Looking to stay ahead of the game, MLB has expanded its partnership with Adobe so the league…...

1+ week, 8+ hour ago  (769+ words) The company's head of content, influencer and commerce shared the principles the retail giant uses when working in social and explored the growth of its Walmart Creator program. The company works to connect with consumers where they are spending their…...

3+ week, 2+ day ago  (178+ words) Completed with Pub Matic and Butler/Till, the campaign's fully automated media buying and optimization process reduced buy-side costs by 5. 5x. The effort leveraged Pub Matic's Agentic OS, which was released to the public in January with the promise of helping…...

3+ week, 3+ day ago  (233+ words) The agency, which recently unveiled an "Engineered for Impact" tagline, is piloting an AI agent infrastructure from Freewheel meant to streamline video transactions. "As AI reshapes workflows and the lines between content, media, and commerce continue to blur, the gap…...

3+ week, 6+ day ago  (178+ words) The group in the announcement noted that it's easier than ever to pump out high volumes of content quickly " a nod to the generative AI boom " while the pressure to prove marketing can be tied to results is weighing heavier…...