9+ hour, 5+ min ago  (492+ words) Global marketing effectiveness and foresight consultancy Gain Theory has published "Creative Effectiveness Decoded: The Global CMO Survey," a global study of senior marketing leaders from Fortune 500 brands. It reveals that despite widespread confidence in creative performance, most marketing leaders lack…...

5+ day, 9+ hour ago  (532+ words) Nectar360 has revealed early results from campaigns on Pollen, its unified retail media platform, with leading global brands including Unilever and Coca-Cola Europacific Partners seeing clear impact. Less than a year since launch, Pollen is helping brands run more connected, effective…...

2+ week, 3+ hour ago  (340+ words) Effie Worldwide has released the 2025 Effie Index, the global ranking of marketing effectiveness. Now in its 15th year, the Index recognises the marketers, brands, agencies, and networks behind the world's most effective work, drawing from finalist and winning entries submitted across…...

2+ week, 3+ hour ago  (469+ words) Navigator, the travel-native commerce media company, has announced the appointment of Wright, further strengthening the leadership team as the business continues its mission to build the world's leading travel media network. Wright brings over three decades of experience building and…...

2+ week, 1+ day ago  (360+ words) Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia (left main pic) and Thomas Bindl (right) as Senior Ad Sales Directors for France and Germany respectively. The European…...

2+ week, 1+ day ago  (473+ words) Onetag'today launched Dynamo, its new business outcomes optimisation solution for the open web that removes the tech fee barrier to entry while increasing sales uplift and ROAS for advertisers. The solution brings buy-side intelligence directly to the source of inventory…...

2+ week, 5+ day ago  (505+ words) For the first time, businesses of all sizes can now directly book campaigns on the UK's top audio and outdoor advertising networks, all through one self-service platform. Ad Power makes it simple to plan, create, book and measure premium media…...

3+ week, 6+ day ago  (383+ words) Loop Me, a global leader in brand performance, has appointed Courtney Howell as SVP, Global Partnerships; Maggie Wider Parker as VP, Direct Sales; and Staci Kapnick as AVP, Global Revenue Operations. As brands and agencies increasingly demand solutions that can…...

3+ week, 6+ day ago  (298+ words) Perion has launched new features across campaign planning, guaranteed delivery and measurement at WOO London 2026, the world out-of-home advertising conference. The features aim to close key operational gaps in how Programmatic Digital Out of Home (DOOH) is planned, bought, and…...

3+ week, 6+ day ago  (438+ words) Mantis has launched a new AI-powered platform to help publishers and broadcasters classify, protect, and monetise video inventory at scale. As advertising demand continues to shift toward video, many broadcasters and publishers are sitting on valuable inventory that remains difficult…...