News
The Business of Trust: Petur Workman and the "Social-First" Transformation
5+ hour, 31+ min ago (1559+ words) 1. The Social-First Transformation: You've described your attraction to Movers+Shakers as their "unparalleled reputation for creating culturally relevant brands." When you're speaking with a CMO or brand leader who wants to undergo a social-first transformation, what's the most common misconception…...
Shiny Awards Spring 2026 Celebrates Emerging Directing Talent
4+ hour, 33+ min ago (476+ words) London, 10 April 2026, The Shiny Awards returned to London last week, bringing together the commercial production community to celebrate outstanding new and diverse directing talent from around the world. Hosted by Girl&Bear at VCCP London, the sold-out event showcased bold…...
WPP appoints Anne-Isabelle Choueiri as Chief Transformation Officer
5+ hour, 51+ min ago (444+ words) WPP today announced the appointment of Anne-Isabelle Choueiri as Chief Transformation" Officer." In this newly created role, Anne-Isabelle will be responsible for designing, implementing and" embedding the operations that underpin Elevate28, WPP's three-year growth plan unveiled in" February 2026. She will spearhead…...
Verve Media Brings Snitch's "Style Recognises Style' to Cinema Screens Nationwide
1+ day, 2+ hour ago (175+ words) Verve Media, a digital-first creative and production agency, has conceptualised and executed a three-film campaign for Snitch, one of India's fastest-growing men's fashion brands. Titled Style Recognises Style, the campaign is built on a simple cultural observation " people often connect…...
3 Weeks Left For LIA 2026 Early Bird Discount Of 35% Off Entry Fees
1+ day, 2+ hour ago (266+ words) London International Awards, known as LIA is accepting entries. The 2026 awards season kicks off with a 35% discount on entry fees. As the show Created for Creatives, LIA is one of 5 global shows included in the WARC Creative 100, the Drum World…...
PUCPR Invites AIs to the Classroom in Global Call to Action
1+ day, 3+ hour ago (354+ words) Roastbrief US NEW YORK/SAN FRANCISCO, April 2026 " Through a series of activations in New York and San Francisco, right at the doorsteps of big tech giants like Microsoft, Meta, Anthropic, and Open AI, the Pontifical Catholic University of Paran" (PUCPR)…...
In The Age of Performantive Culture and AI Advertising, Amstel Champions Authenticity and Genuine Moments
1+ day, 43+ min ago (238+ words) Enjoyed in over 70 countries, Amstel was founded by two friends who believed that the best moments in life are the ones where you can be your real self, surrounded by the people who know you'best,'the inspiration behind this beautiful…...
We Are Pi Appointed As Creative Agency For Global Bugaboo Launch
1+ day, 3+ hour ago (246+ words) Amsterdam, Netherlands, March 26th 2026: Bugaboo, the global leader in premium strollers and parenting solutions, has appointed we are pi as its creative agency partner for an upcoming major product launch. The partnership will focus on defining the strategy and creative platform…...
SLAPS Names Create's New Product Launch By Refusing to Name It Anything Other Than What It Is
1+ day, 4+ hour ago (263+ words) New York / Tuesday 9 April 2026: When the New York-based creatine supplement brand Create (trycreate. co) developed its new Creatine + Electrolytes product, everyone agreed it was a breakthrough, but nobody could agree on what to call it besides, obviously, Creatine plus Electrolytes....
The End of "Communication Landfill": Olly Taylor and the Rebellion of the Different
2+ day, 23+ min ago (437+ words) Our belief is that distinctiveness must begin at the strategy. It might be the audience, the insight, the benefit, the channel, or the role the brand plays in culture. But the strategy must bring something new to the conversation. Olly…...