2+ hour, 8+ min ago  (1301+ words) The launch of the official Fifa World Cup video game has become an important part of the pre-tournament build-up for a whole generation of fans. There have been official World Cup games since the 1980s, including the infamously terrible World Cup…...

4+ day, 4+ hour ago  (1715+ words) Data is now so firmly entrenched within soccer that it seems peculiar that there was a time when analytics were treated with suspicion and derision, at least in the UK. Whereas sports like baseball and cricket have long revelled in…...

1+ mon, 2+ day ago  (556+ words) Sports Pro Mashal Sports, in strategic partnership with SI, has been named the winner in the Social Media Marketing " Use of Video Content category at Brand Equity Trendies 2026. The recognition acknowledges the fan engagement content system built for Pro Kabaddi…...

1+ mon, 2+ week ago  (405+ words) Sports Pro The International Ice Hockey Federation (IIHF) has introduced a new IIHF World Championships Fantasy experience to strengthen fan engagement across its digital platforms during the tournament. Developed in collaboration with SI, the experience is powered by Fan OS…...

1+ mon, 2+ week ago  (358+ words) Image Credit Ten Toes Ten Toes, the sports marketing agency behind work for FIFA, The FA, Matchroom, Nike, Harry Kane, Ferrero, and Visa, today launches Ten Beat, sport's first million-persona intelligence platform. They're not made up randomly " they're built from…...

1+ mon, 3+ week ago  (1297+ words) BT's appointment as the official telecommunications partner for Uefa Euro 2028 has both historic and contemporary significance. The company's origins date back to the formation of the Electric Telegraph Company in 1846 " seven years before the Football Association (FA) was founded in…...

2+ mon, 2+ week ago  (973+ words) When ESPN launched in 1979, most within the broadcasting sector thought the concept of a 24-hour sports channel was outrageous. But within a decade it had changed how viewers watched sport on television, unlocked a lucrative new revenue stream for rights…...

2+ mon, 3+ week ago  (293+ words) A group of investors led by US golfer Bryson De Chambeau have acquired Sportsbox AI, an artificial intelligence (AI) coaching startup. Founded in 2020 by engineer Samuel Menaker and former LPGA Tour player Jeehae Lee, Sportsbox AI's computer vision technology captures…...

2+ mon, 3+ week ago  (568+ words) The Premier League has accused the UK government of not considering the sports industry when proposing reforms to British artificial intelligence (AI) copyright legislation. A government consultation is examining ways to attract AI companies to the UK, partly by giving…...

3+ mon, 2+ day ago  (473+ words) Fitness technology firm Whoop has raised US$575 million in fresh funding, giving it a valuation of US$10. 1 billion. The Series G round was led by Collaborative Fund, with other participants including Mubadala Investment Company, Mayo Clinic and Macquarie Capital. One…...