News
AI is splitting the video ad market into two very different strategies
1+ hour, 56+ min ago (409+ words) US digital video ad spend is set to top $80bn in 2026, but the bigger story inside the IAB's latest report is how AI adoption is diverging between smaller advertisers chasing agility and larger brands managing complexity. US digital video ad spend…...
Clients don't care what you say you are: proposition eats positioning for breakfast
19+ hour, 36+ min ago (925+ words) Robin Bonn has a proposition for us. Do you think agencies spend too much time on what they are, rather than what they sell? Being an "agency" or "consultancy" might feel like a vital debate, but the decision has little…...
Inside the Jury Room: Real challenge is finding meaning in the data, says Hilton's Abbate
21+ hour, 11+ min ago (988+ words) At this year's The Drum Awards for Marketing, Gino Abbate spent much of the judging process moving between the experiential and retail media categories, looking for the ideas that could still cut through in a marketing world drowning in dashboards,…...
Inside the Jury Room: Lali Lobzhanidze wants marketing treated more like physics than promotion
20+ hour, 21+ min ago (747+ words) At The Drum Awards for Marketing Americas 2026 judging, the executive director of creative excellence and effectiveness argues that the best campaigns no longer win on creativity alone. The strongest work, she says, combines sharp human insight, scientific rigor and clear…...
Why Vidmob believes creative data will shape the next era of AI marketing
1+ day, 19+ min ago (759+ words) Executive chairman Alex Collmer says the future of generative AI lies not in content volume, but in the intelligence guiding what gets created. "We had to keep saying it over and over, creative is 50-70% of performance. And yet all the…...
Snap's Grace Kao: "The funnel hasn't collapsed " it has become a cylinder'
1+ day, 1+ hour ago (932+ words) The line between brand and performance is blurring, said the Snap Inc CMO at the judging of The Drum Marketing Awards, with brands now expected to spark emotion while driving outcome. At a time when marketers are wrestling with AI,…...
The intelligence era won't wait. Is your healthcare brand ready?
1+ day, 50+ min ago (485+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. From Hims & Hers to AI-driven care, healthcare branding is evolving…...
Powering the grid to light up AI in advertising
1+ day, 4+ hour ago (297+ words) This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Bill Wise on Mediaocean's role in enabling the ecosystem for…...
Barclays wants to be human in the age of AI. That's harder than it sounds
1+ day, 18+ hour ago (733+ words) At The Drum Awards for Marketing Americas judging in New York, we catch up with Chris Irwin, head of brand & creative at Barclays US, who explains why financial marketers are being forced to balance social relevance, AI experimentation and institutional…...
Ad of the Day: Disney+ makes a monster story feel beautifully human
2+ day, 20+ min ago (165+ words) The streamer reframes childhood fear as lifelong connection. Disney+s latest campaign finds a charming way to make its vast entertainment library feel personal. Created by VCCP, "Under The Bed continues the streamers "A Lifetime of Great Stories platform by…...