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The Marketer Behind The Disney+ Story Machine
1+ hour, 54+ min ago (1662+ words) Emma Quartly, VP of Marketing, Direct to Consumer, EMEA at Disney+ is busy reimagining how stories are told at the 100-year-old entertainment powerhouse - part of a career that's taken her through some of the UK's most influential broadcasters and deep…...
M&S Hails The Summer of Love That With Amelia Dimoldenberg
4+ hour, 9+ min ago (726+ words) Marks & Spencer is opening the doors on its biggest, boldest summer yet with the Summer of Love That. A celebration of the moments, memories and feelings customers cherish most about summer. The Spring Love That campaign fronted by Gillian Anderson…...
Disney+ celebrates its heritage of iconic storytelling
20+ hour, 30+ min ago (748+ words) Creative Salon Disney+ celebrates its heritage of iconic storytelling The latest campaign by VCCP spotlights a cinematic take on the stories that stay with us for life Disney+ unveils the next chapter in its creative platform, "A Lifetime of Great…...
If Adland Wants Talent It Has to Make Space for It
5+ day, 1+ hour ago (482+ words) Talking about talent and diversity in the ad industry has rarely felt more complicated. Entry-level roles, once the lifeblood of fresh thinking, are becoming harder to come by, squeezed by tightening budgets and the accelerating adoption of AI. For many,…...
The Marketer Supercharging M'ller's Swagger
1+ week, 2+ day ago (1413+ words) M'ller is back in a big way. After returning to profit last year, the dairy giant is once again finding its stride - and helping to give its brands a renewed sense of personality, momentum and playfulness is Talar El Asswad,…...
The Real Skill CMOs Need Now Isn't Creativity Or Data; It's Orchestration
2+ week, 4+ hour ago (951+ words) For much of the past decade, conversations about marketing leadership have centred on capability. Organisations have invested heavily in data platforms, creative excellence, automation, content production and measurement sophistication, often with the expectation that acquiring the right tools and talent…...
Potential And Experience " Why Advertising Needs Both
2+ week, 1+ day ago (464+ words) Advertising has always had an interesting relationship with age. It loves new platforms, new behaviours, new faces. But when "new" is given the opportunity to lead, readiness becomes a question. Age in this industry comes with its own stigmas. Older…...
Designers: 'Mac Monkeys' No More
2+ week, 6+ day ago (1772+ words) For much of advertising's history, design has been treated as the final step in the process " the discipline tasked with polishing the work once the 'real' thinking and craft had already been done. The phrase "Mac monkey, once pejoratively used…...
Humans Still Rule. .. For Now
3+ week, 6+ day ago (1227+ words) I have been very lucky to attend SXSW for over a decade now " it never fails to give me a quick and deep insight into the tech that will run our lives tomorrow as well as the minds of the…...
Creating Remington's Content Catalyst
4+ week, 21+ hour ago (749+ words) The beauty category doesn't wait for anyone. Trends can come and go in the time it takes to scroll a feed, and the brands that win are the ones that are able to show up consistently in culture. For haircare…...
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