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News
Amazon Music Transforms Everyday Moments Into Extraordinary Worlds for Audiobook Launch | LBBOnline
3+ day, 18+ hour ago (403+ words) Amazon Music Transforms Everyday Moments Into Extraordinary Worlds for Audiobook Launch lbbonline.com Amazon Music Transforms Everyday Moments Into Extraordinary Worlds for Audiobook Launch Amazon Music is now streaming audiobooks, and MakeMake brings that story to life through a campaign…...
Animation Director Olga Makarchuk Joins NERD Productions Roster | LBBOnline
4+ day, 12+ hour ago (225+ words) Animation Director Olga Makarchuk Joins NERD Productions Roster Little Black Book | LBBOnline Animation Director Olga Makarchuk Joins NERD Productions Roster Animation director Olga Makarchuk has joined the NERD Productions talent roster. Renowned for her ability to blend traditional approaches with…...
Oura Turns Member Health Journeys Into Original Documentary Series
4+ day, 14+ hour ago (14+ words) Little Black Book | LBBOnline...
Freefolk Appoints Matt Fisher as Head of Creative Technology | LBBOnline
4+ day, 15+ hour ago (609+ words) Freefolk Appoints Matt Fisher as Head of Creative Technology Little Black Book | LBBOnline Freefolk Appoints Matt Fisher as Head of Creative Technology Freefolk has appointed Matt Fisher as its first head of creative technology. The newly created role has been…...
Answers Are Cheap, Judgement Is Everything: Strategy Leaders on the Job’s Reinvention | LBBOnline
4+ day, 18+ hour ago (1709+ words) Strategy used to earn its keep by finding the answer; the magic of the job, after all, was seeing what others missed. But today, AI can generate 5,000 possible answers before your stomach grumbles for lunch, and that’s erring on the…...
A Multitasking Octopus Celebrates Football Fandom in Ziggo Spot | LBBOnline
5+ day, 11+ hour ago (308+ words) Not Just Any has unveiled a new campaign for Dutch telecommunications brand Ziggo, making it its latest commercial created entirely using AI production techniques from concept through to final delivery. The energetic 20-second flagship TV commercial celebrates football fandom through…...
"You Almost Need a New Model": The Brandtech Group Is Wiring AI Directly into Brands | LBBOnline
5+ day, 17+ hour ago (387+ words) Lisa De Bonis has a unique viewpoint from which she views legacy advertising, consulting, and digital product models. She sees that all have their limitations, having served as a managing director at Accenture Song and as global CEO of Huge,…...
Spider-Man Swings In So The AA Can Save the Day | LBBOnline
5+ day, 11+ hour ago (536+ words) Common People Studio has produced a cinema-first commercial with DCM Studios, as part of a partnership deal between The AA and Sony Pictures tied to this summer's release of ‘Spider-Man: Brand New Day’. The spot marks the third collaboration between…...
Constant Contact Helps Small Businesses Go from Prompt to Progress | LBBOnline
5+ day, 12+ hour ago (258+ words) Email marketing platform Constant Contact has launched 'Great Needs Great,' its most ambitious brand campaign to date and the clearest signal yet of the company’s transformation from a small business marketing software provider into the AI partner for small business…...
The Authority to Be Different: Is the Quest for Frictionless Marketing Killing the Audacity to Be Great? | LBBOnline
5+ day, 18+ hour ago (168+ words) The Authority to Be Different: Is the Quest for Frictionless Marketing Killing the Audacity to Be Great? Little Black Book | LBBOnline What is being surrendered here is not effectiveness, or creativity, or even strategy. It is the authority to be…...