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Media Play News tells you what to watch, where and when. It is one of the five Hollywood trades, and the only one to focus on the home.
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5+ mon, 2+ week ago (16+ words) YouTube to Reach 3 Billion, Netflix 1 Billion Monthly Active Users by 2027 Media Play News...
TikTok, 'Spider-Man: Brand New Day' Social Media Post Campaign Generated 12 Million Views
1+ mon, 2+ day ago (208+ words) Sony Pictures’ first-of-its-kind user-generated social media campaign for theatrical release Spider-Man: Brand...
Attest: Creator Content Has Overtaken Household TV, Led By YouTube, Social Media
2+ week, 5+ day ago (556+ words) hour, 46 minutes), live TV (1 hour, 31 minutes) and social media platforms such as Instagram and Facebook (1 hour,...insights tracker. But add together YouTube, TikTok and social video and people spend an average of 3 hours and...1 hour, 23 minutes for women). What is…...
Amagi Report: AI, FAST Viewership and Monetization Growing
5+ mon, 3+ week ago (464+ words) Q4 2025, while applied AI is accelerating across media operations, according to the March 2026 edition...the “Amagi Airtime Report: Special Edition — AI in Media Operations.” The report finds that global hours...context tagging, subtitling and translation, and social content publishing. The report…...
Converging Platforms, Rise of Creators Will Influence the Future of Content, NATPE Global Panelists Say
7+ mon, 6+ day ago (798+ words) on the future of content. Creators, brands and social platforms are converging with studios, streamers,...name is Mark Fischbach. Subscribe HERE to the FREE Media Play News Daily Newsletter! On the other hand,...Sharenow, president of programming for A+E…...
Cineverse Bows New Tech to Help Classify, Discover, Monetize Content
4+ mon, 3+ week ago (390+ words) Matchpoint Hex, new technology that updates how media content is classified, discovered and monetized....into a computable intelligence layer, Hex allows media platforms, streaming services and advertisers to...
IAB NewFronts Archives
5+ mon, 2+ week ago (591+ words) Tubi, the Fox-owned ad-supported VOD platform, March 24 announced a series of product, partnership and original content initiatives at IAB NewFronts in New York, hosted by Tiffany Haddish. Tubi, which tracked 2.1% of all household televisions in January, according to Nielsen, launched…...
Tubi Bows Interactive Marketing, Shopping, Content at IAB NewFronts in New York
5+ mon, 2+ week ago (758+ words) Tubi, the Fox-owned ad-supported VOD platform, March 24 announced a series of product, partnership and original content initiatives at IAB NewFronts in New York, hosted by Tiffany Haddish. Tubi, which tracked 2.1% of all household televisions in January, according to Nielsen, launched…...
'The Odyssey' Generated 2.1 Million Views on Social Media July 25 Before Being Disabled
1+ mon, 2+ week ago (345+ words) reportedly generated 2.1 million views on the X social media platform before being taken down on Saturday (July...live-audio feature. Twitter will also continue to be… Social media platforms such as Facebook, YouTube, Instagram...marketing of the $6.99 ($69.99 annual) platform on social…...
Global Innovation Forum Archives
8+ mon, 1+ week ago (374+ words) Vegas, convening startups, venture capital firms, media, and government-backed innovation agencies from...nurturing promising startups. Subscribe HERE to the FREE Media Play News Daily Newsletter! “We provide various...