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News
Openness to paid social media features varies by how Britons use social media
3+ day, 18+ hour ago (260+ words) Social media platforms have traditionally offered most of their services for free, supported largely by advertising. But paid tiers or subscriptions are increasingly becoming part of the offering for many social media platforms. New YouGov Surveys data explores whether British…...
Democrats' midterms edge, Canada relations, data centers, and more: August 28 - 31, 2026 Economist / YouGov Poll
1+ week, 5+ day ago (231+ words) YouGov Plus polling on AI, the Kennedy Center, inflation, and congressional candidates. - 36% of Americans think that most jobs done today by humans will be replaced by AI; 38% say they will not- Only 20% of American workers feel their job could be…...
[UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK
1+ week, 5+ day ago (162+ words) What makes a brand stand out enough that customers are willing to recommend it to others? From fashion favourites, to ultra-reliable carmakers and purpose driven cosmetics brands, some companies have the ability to turn positive customer experiences into powerful consumer…...
OOH effectiveness in 2026: How effective is out-of-home advertising in Singapore?
3+ week, 3+ day ago (495+ words) For panel members in need of support. Out-of-home advertising has formed part of the backdrop of our daily lives via billboards at stadiums, posters on public transport, digital displays at shopping malls. Locations such as Singapore’s Orchard Road have become…...
The AI tools winning with each generation: From Gen Z to Baby Boomers
3+ week, 3+ day ago (805+ words) For panel members in need of support The second article in YouGov’s U.S. AI brand rankings looks at how AI platform Preference varies by generation - and how those age groups are using AI tools in daily life. In the first…...
Advertising attitudes of Singapore’s iPhone users: a data analysis
1+ mon, 15+ hour ago (377+ words) For panel members in need of support. We’re approaching the time of year when Apple usually reveals the newest entries in its smartphone lineup. The iPhone 18 rumour mill is already grinding, with reports reportedly highlighting new colours, camera upgrades, and…...
As new EU rules on AI come into force, what do the public think of LLM-generated content?
1+ mon, 1+ day ago (238+ words) For panel members in need of support. After being passed in 2024, the EU’s AI Act came into force on Monday, 3 August. It will introduce new legislation around risk assessment, documentation, and compliance, among other things, but it will also include…...
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
1+ mon, 1+ week ago (1241+ words) For panel members in need of support The first U.S. AI brand rankings from YouGov look at which tools U.S. consumers prefer, which brands gained ground from February to July, and how preferences differ between knowledge and frontline workers. YouGov’s U.S. AI…...
UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
1+ mon, 1+ week ago (1088+ words) For panel members in need of support. The first UK AI brand rankings from YouGov looks at which tools consumers prefer, which brands are gaining ground, and how preferences differ between knowledge and frontline workers. AI tools are becoming an…...
[APAC Webinar] The new search journey: How AI is changing online discovery
1+ mon, 2+ week ago (304+ words) For years, typing a question into a search engine was simply what you did. Now, more people are turning to AI chatbots first, asking a question and getting a direct answer instead of a list of links. But how far has…...