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News
As bidders vie for easyJet, what kind of brand will they be buying?
1+ mon, 3+ week ago (189+ words) Budget airline easyJet recently became the subject of a multi-party bidding war, with Castlelake and the U.S. private equity firm Apollo among the suitors. The offers amount to some £5.7bn. So, why might the company be attracting such interest? YouGov BrandIndex data…...
Why AI workflows need trusted human data
2+ mon, 1+ week ago (320+ words) The AI industry has made remarkable progress in how information is generated, processed and applied. Its next challenge is ensuring the systems being built remain grounded in how people actually think, feel and behave. Trusted human data is integral to…...
Will AI replace traditional software tools for small businesses in the UK?
4+ mon, 1+ week ago (240+ words) New YouGov data explores whether the nation’s smaller businesses plan to replace their existing software solutions with LLMs and other AI tools. AI enthusiasts, commentators, and policymakers have stressed the importance of LLMs for UK SMEs. In January, for example,…...
Apps versus SMS: Why Brits use different messaging services
5+ mon, 4+ day ago (255+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. Messaging now plays a stronger role in Brits’ daily lives – influencing how people stay in touch. As explored in YouGov’s latest research, digital messaging is…...
How Brits communicate in 2026: Messaging dominates while AI use is emerging
5+ mon, 6+ day ago (470+ words) Messaging has become central to how people in the UK communicate, with most Britons relying on it regularly and many using it more than they did a year ago. A new YouGov Surveys: Serviced study which polled 2,312 UK adults in…...
Heavy social media users in the U.S. are more engaged with ads and buying across categories
5+ mon, 3+ week ago (949+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. Access YouGov products and services as a business. Take surveys and earn points as a member of the YouGov panel. Social media is part of…...
World Cup 2026: What Britons think of 48 teams, late kick-offs and more
7+ mon, 4+ week ago (761+ words) Prefer email? We'll come back to you within 24 hours. Ready to hear more? Prefer a call? We'll call you back within 24 hours. Access YouGov products and services as a business. Take surveys and earn points as a member of the…...
Do celebrity endorsements help gambling brands in the U.S.?
8+ mon, 19+ hour ago (576+ words) Prefer email? We'll come back to you within 24 hours. Ready to hear more? Access YouGov products and services as a business. Take surveys and earn points as a member of the YouGov panel. Celebrity endorsements are a familiar tool in…...