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News
Openness to paid social media features varies by how Britons use social media
2+ day, 18+ hour ago (260+ words) Social media platforms have traditionally offered most of their services for free, supported largely by advertising. But paid tiers or subscriptions are increasingly becoming part of the offering for many social media platforms. New YouGov Surveys data explores whether British…...
Robinhood’s brand health has strengthened; what does its customer base look like in 2026?
3+ day, 16+ hour ago (820+ words) Robinhood has entered 2026 with considerable momentum. The investment platform reported record quarterly revenue of $1.31 billion in the second quarter, up 32% year over year. Funded customers reached 28.4 million by the end of June and edged up again to 28.5 million in July....
OOH effectiveness in 2026: How effective is out-of-home advertising in Singapore?
3+ week, 2+ day ago (495+ words) For panel members in need of support. Out-of-home advertising has formed part of the backdrop of our daily lives via billboards at stadiums, posters on public transport, digital displays at shopping malls. Locations such as Singapore’s Orchard Road have become…...
Advertising attitudes of Singapore’s iPhone users: a data analysis
4+ week, 2+ day ago (377+ words) For panel members in need of support. We’re approaching the time of year when Apple usually reveals the newest entries in its smartphone lineup. The iPhone 18 rumour mill is already grinding, with reports reportedly highlighting new colours, camera upgrades, and…...
As new EU rules on AI come into force, what do the public think of LLM-generated content?
1+ mon, 19+ hour ago (238+ words) For panel members in need of support. After being passed in 2024, the EU’s AI Act came into force on Monday, 3 August. It will introduce new legislation around risk assessment, documentation, and compliance, among other things, but it will also include…...
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
1+ mon, 6+ day ago (1241+ words) For panel members in need of support The first U.S. AI brand rankings from YouGov look at which tools U.S. consumers prefer, which brands gained ground from February to July, and how preferences differ between knowledge and frontline workers. YouGov’s U.S. AI…...
UK AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
1+ mon, 6+ day ago (1088+ words) For panel members in need of support. The first UK AI brand rankings from YouGov looks at which tools consumers prefer, which brands are gaining ground, and how preferences differ between knowledge and frontline workers. AI tools are becoming an…...
As bidders vie for easyJet, what kind of brand will they be buying?
1+ mon, 3+ week ago (189+ words) Budget airline easyJet recently became the subject of a multi-party bidding war, with Castlelake and the U.S. private equity firm Apollo among the suitors. The offers amount to some £5.7bn. So, why might the company be attracting such interest? YouGov BrandIndex data…...
YouGov Parallax – the world’s first research product to combine AI twins with validation from real consumers
2+ mon, 4+ day ago (407+ words) YouGov has launched YouGov Parallax – a new product that combines AI-generated simulation with real-world human validation to give clients a fuller, more reliable view of public sentiment than has previously been possible. The product takes its name from the optical…...
Have Grok’s controversies left it trailing behind other AI brands in the UK?
2+ mon, 5+ day ago (321+ words) Grok, the LLM owned by Elon Musk’s SpaceXAI, is seldom out of the news. The chatbot has drawn attention for controversial deepfakes, allegations of racist and antisemitic content, and (most recently) enabling the Pentagon’s decision to use the platform to…...