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News

Ad Age
adage.com > career-development > aa-sanyu-dillon-random-house-career-journeys

Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader

1+ hour, 27+ min ago   (58+ words) Ad Age Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new…...

Ad Age
adage.com > technology > ai > aa-pepsico-transformation-technology-agencies

How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes

1+ hour, 24+ min ago   (56+ words) Ad Age How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech…...

adage.com
adage.com > agencies > accounts-in-review > aa-how-barkleyokrp-won-petsmart-creative-and-media

Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now

1+ day, 1+ hour ago   (42+ words) adage.com Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review....

Ad Age
adage.com > media > tv-streaming > aa-hot-spots-gain-hbcu-bud-light-peyton-manning-shane-gillis

Watch the newest commercials from Gain, Bud Light, Google Gemini and more

4+ day, 13+ hour ago   (50+ words) Ad Age Watch the newest commercials from Gain, Bud Light, Google Gemini and more PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company....

adage.com
adage.com > media > tv-streaming > aa-hot-spots-raising-canes-todd-graves-founder-home-depot-labor-day-savings-hands-pantsed-tv-commercial

Watch the newest commercials from The Home Depot, Raising Cane’s, Hanes and more

5+ day, 23+ hour ago   (61+ words) PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company. Watch the newest commercials from The Home Depot, Raising Cane’s, Hanes and more PepsiCo’s…...

Ad Age
adage.com > creativity > work > aa-nex-playground-bring-back-family-time

Nex Playground wants phone-addled families to take back the living room

1+ week, 21+ hour ago   (41+ words) Ad Age Nex Playground wants phone-addled families to take back the living room Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....

Ad Age
adage.com > agencies > aa-underdog-curiosity-aor-paul-walter-hauser-campaign

Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign

1+ week, 1+ day ago   (77+ words) Ad Age Fantasy sports app Underdog names Curiosity its agency of record—watch the first campaign Underdog has named Curiosity its first creative and media agency of record, and the shop’s first campaign for the sports betting app features…...

Ad Age
adage.com > video > underdog-unleash-your-dog-own-the-wait-30smp4

Underdog - Unleash Your Dog - Own the wait 30s.mp4

1+ week, 1+ day ago   (18+ words) Ad Age Underdog - Unleash Your Dog - Own the wait 30s.mp4...

Ad Age
adage.com > studio-30 > publishing-partners > aa-the-difference-between-a-connected-stack-and-a-captured-one

Marketers are scared and scarred. They don’t have to be

2+ week, 21+ hour ago   (23+ words) Ad Age Marketers are scared and scarred. They don’t have to be...

Ad Age
adage.com > brand-marketing > purpose-driven > aa-purpose-ad-review-lg-monzo-prostate-united-august-2026

Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord

2+ week, 1+ day ago   (54+ words) Ad Age Grading 6 purpose marketing ads—expert weighs in on ads from LG to Sealord The agency partners and executive creative directors discuss their favorite recent work, the value of outside opinions and what they expect from brands today....