19+ hour, 18+ min ago   (631+ words) ClickZ Rainbow CDO David Cost on Judging AI by Real Retail Results Retail conferences have spent the past year treating AI as a settled revolution, with the customer assumed to be ready for it. David Cost pushes back on that....

1+ week, 5+ day ago   (663+ words) ClickZ The Google ceiling you can't optimize your way out of Every paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every lever available. New asset…...

3+ week, 19+ hour ago   (155+ words) Marvis built a following most oral care brands never manage: cult status in prestige beauty across the US, Asia and now Europe, in a category otherwise dominated by mass FMCG. Speaking to ClickZ at Shoptalk Europe, Niccolò Francalanci, GM EMEA…...

3+ week, 6+ day ago   (265+ words) Event Coverage Sponsored by Product discovery has quietly stopped happening on the shelf, or even in the search bar. Shoppers no longer open with a keyword. They open with a vision of the life they want, an aesthetic, a mood…...

1+ mon, 6+ day ago   (289+ words) Democratization sounds like giving everyone access. Neto frames it differently. “Democratization is when you’re delivering the data in the way they need to be delivered to drive actions,” he said. A creative team and a marketing team need very different…...

1+ mon, 1+ week ago   (467+ words) Shoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, third-party validation to influence what the models say about them. More of every purchase now begins inside a chatbot, and…...

1+ mon, 2+ week ago   (670+ words) The $300 billion skincare industry has a problem it rarely says out loud. Over-the-counter skincare cannot legally change your skin. The moment a topical ingredient does something real, it counts as a drug. So it needs a prescription, a doctor, and…...

1+ mon, 3+ week ago   (499+ words) Event Coverage Sponsored by Two Innovation Systems, Deliberately Kept Apart Obolensky opened with an argument drawn from pharmaceutical patent research: in a study of 19,000 patents, highly cohesive internal teams consistently outperformed when improving existing products, and consistently underperformed when creating…...

1+ mon, 3+ week ago   (368+ words) Event Coverage Sponsored By Three days at Fira Gran Via last week made one shift impossible to ignore: the moment of discovery has moved off the retailer’s own shelf and into AI assistants, social feeds and communities no brand controls....

2+ mon, 3+ hour ago   (358+ words) There is a gap between what brands know AI can do and what they have actually committed to. Most have run a pilot, published a case study, and moved on. A smaller number have done something harder: restructured how the…...