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News
Are creators becoming the film industry's biggest opening act?
1+ hour, 20+ min ago (1590+ words) There was a time when a film's promotional calendar followed a blueprint: a teaser, trailer launch, music releases, television appearances, city tours, interviews with lead actors and a final media blitz before opening weekend. The objective was simple: maximise visibility…...
Sudesh Shetty on why Fibe is betting on AI, trust and long-term relationships
2+ hour, 21+ min ago (426+ words) Instead, the focus is shifting towards trust, customer experience and intelligent personalisation. Artificial intelligence is enabling financial institutions to offer more contextual products and communication, while brands are looking to deepen relationships that extend beyond a single loan or transaction....
Netflix reports 250% rise in football content views during FIFA World Cup 2026
18+ hour, 52+ min ago (365+ words) Netflix said viewership of its football-related content more than doubled during the FIFA 2026 Men's World Cup, as the streaming platform highlighted audience engagement across documentaries, series, talk shows and games ahead of its coverage of the FIFA 2027 Women's World Cup…...
Nikita Bier steps down as Head of Product at X
23+ hour, 21+ min ago (217+ words) Nikita Bier has stepped down as Head of Product at X, the social media platform owned by Elon Musk, after serving in the role for a little more than a year. In a post on Wednesday, Bier said he would…...
Why advertising's favourite label ‘new-age agency’ is still up for debate
21+ hour, 59+ min ago (800+ words) Is a new-age agency simply one that was born in the digital era? Is it defined by its use of artificial intelligence, creators and social platforms? Does the distinction lie in flatter organisational structures and multidisciplinary talent? Or is the…...
ElleQuinn Communications joins Talacom International Network to expand global capabilities
1+ day, 16+ hour ago (240+ words) Social Samosa "ElleQuinn Communications has joined the Talacom International Network, a global alliance of independent communications consultancies, as its 15th partner agency The network includes agencies across Europe, North America, Latin America and Asia-Pacific ElleQuinn"s addition strengthens the network"s…...
Snapchat introduces Ads MCP Server for ChatGPT, Claude and Gemini
1+ day, 22+ hour ago (323+ words) Snapchat has launched an Ads Model Context Protocol (MCP) Server that allows supported AI tools, including ChatGPT, Claude and Gemini, to access authorised data from Snap Ads. The move is part of its plans for “human-first, AI-enabled advertising” and follows…...
The 5 GEO mistakes costing Indian brands visibility in global AI models
1+ day, 22+ hour ago (282+ words) In June 2026, I met with two dozen brands that find GEO, generative engine optimisation, challenging. That fits what the data says. GoodFirms found that adapting to AI-driven search is the single largest challenge for 65% of marketers. I view this differently....
Why AI is becoming central to modern media planning
2+ day, 15+ hour ago (1011+ words) Opening the discussion, Saxena asked the panellists how AI has changed the way their teams approach media planning compared to two years ago. While each speaker came from a different industry, there was broad agreement that AI has evolved from…...
Who is reskilling whom?: How AI and GenZ are changing the way organisations learn
2+ day, 17+ hour ago (967+ words) The conversation began with a show of hands. How many in the audience were Gen Z? How many used Android phones? Who was paying an EMI? Who had started an SIP? Instead of opening with artificial intelligence, Dr. Aditya Save,…...