54+ min ago   (394+ words) Independent, Coogee based creative agency Emotive has appointed Praveen Vaidyanathan as strategy director and Karen Liddle as resource manager. They join Emotive following a string of recent new business wins for the independent agency, including THE ICONIC, Nespresso, El Jannah…...

2+ hour, 37+ min ago   (901+ words) Australian marketers are being urged to pay closer attention to where the AI powering their campaigns is hosted, as cost, privacy, performance and sovereignty become increasingly important considerations. David Keane, managing director, co-founder and CEO of Australian sovereign AI platform…...

2+ day, 21+ hour ago   (197+ words) Adobe Firefly audio capabilities are now generally available for all users, including Generate Music, Generate Speak and Generate Sound Effects. The tools allow users to generate music, voiceovers and sound effects within Adobe Firefly. The update has followed Adobe’s June…...

2+ day, 21+ hour ago   (1035+ words) Advertisers and publishers are being urged to look beyond whether content was created by AI and focus instead on whether it delivers genuine value, as new research reveals more than one-third of webpages published since ChatGPT launched show signs of…...

3+ day, 5+ min ago   (494+ words) With over 12,000 wastewater blockages a year, Sydney Water is taking a fresh approach to an ongoing issue, tapping the global micro-drama trend to help people rethink what goes down their toilets and drains. Launching this week, Sydney Water’s new Pipe…...

3+ day, 53+ min ago   (175+ words) NOVA Entertainment has inked a new publishing partnership with the One Daydream Network (ODd Network), bringing the network’s expanding portfolio of podcasts to the Nova Podcast Network. The partnership brings ODd podcast titles Bittersweet Podcast, Culture Club, Deadly Serious, From…...

3+ day, 21+ hour ago   (1461+ words) Strong leadership is built on a bedrock of guidance and mentorship from other leaders, according to three of the country’s most important agency executives. With just one week to go until the B&T Women in Media Awards, presented by…...

3+ day, 22+ hour ago   (232+ words) Howatson+Company chief creative officer and founding team member Gavin Chimes is set to depart the agency after more than five years “It’s been a massive five and a half years and I’m incredibly proud of everything we’ve built together....

4+ day, 1+ hour ago   (194+ words) BMF has been appointed as lead creative agency for challenger telco Superloop following a competitive pitch process. Superloop, an ASX-listed internet service provider, selected BMF as its creativity agency of record as the business enters its next significant phase of…...

4+ day, 21+ hour ago   (815+ words) Adland has decided taste and judgement are its last human advantage. Nobody is asking where the next generation is supposed to acquire these skills now that AI has absorbed the junior roles that used to teach them, writes Cat McGinn,…...